Tampere is testing new pedestrian signage
Black signs and information displays guide pedestrians from the Tampere railway station and Central Square to the Ratina Stadium. New signs are part of pedestrian guidance concept created for the Tampere city centre. The aim is to increase walking and biking by developing guidance in different ways. The first signage will appear on the streets for the IAAF World U20 Championships and the guidance will continue during the construction of the Tramway.
The guidance testing is part of a pedestrian signage concept that was approved in Tampere in 2016. The objective is to increase bicycle and pedestrian traffic in Tampere city centre. More locations and routes with guidance will be added later. City of Tampere has an ongoing survey regarding where citizens would like to see more signage.
The criteria for guided locations has been set to 15,000 visitors per year. In addition, the location must be open at least five days a week all year round. The guided locations can be divided into five main groups: guided locations, traffic locations, cultural locations, activities and sights. Locations should have an indoor area with access all year round. Exceptions include locations that are not buildings or are not expected to be indoors, such as market squares, amusement parks, zoos, viewing points, ports, outdoor pools and beaches.
The signage includes signposts, area signs with a larger area map and, later on, so-called compilation signage that offer real-time guidance in, for example, digital format. The signage divides the centre into four blocks with different colours. The blocks are limited by Hämeenkatu and Tammerkoski rapids. The colour codes make it easier to navigate between city districts.
The guidance system maps and signage are illustrated with pictograms and object silhouettes. The pictograms are nationally defined and familiar from traffic signs. The pilot phase uses pictograms to guide pedestrians to the bus and railway stations. The silhouettes are line drawings of the most important buildings in Tampere. The location silhouettes have been created for iconic and architecturally unique buildings. The use of the location silhouettes is meant to facilitate the identification of the locations.
The guidance testing is being carried out as part of City of Tampere’s Smart Tampere programme project Six Cities City Guidance Ecosystem that develops guidance in a variety of ways and enables quick guidance tests. The project just launched the Tampere Events App and has another ongoing guidance test where Bluetooth beacons share information about the tramway construction to the surroundings.
Text Pirkko Laitinen