A survey was conducted on the Tampere.fi website between 17 November and 4 December, 2025. Respondents could answer the survey via a pop-up window that appeared on the website when visiting the site or by clicking on a direct link to the survey. The survey was available in both Finnish and English. A total of 800 respondents took part in the survey, 30 of whom responded in English.
According to the survey, the Tampere.fi website was most frequently used to search for information on current affairs (49 % of respondents), libraries (40 %), sports (33 %), events (33 %), and culture (31 %).
Of the respondents, 72 % said they found the information they were looking for. 8 % of respondents did not find the information they were looking for. 14 % of respondents said they were not looking for anything specific on the website, and 7 % visited the site only to respond to the survey. The information that could not be found was most often related to a current issue for the respondent.
The survey measured satisfaction with the Tampere.fi website by asking respondents to evaluate statements that examined the site's features from different perspectives. The statements were to be evaluated on a five-point scale from very dissatisfied to very satisfied. The assessments were used to form a website user satisfaction index. The closer the index was to 5, the more satisfied the users were. The user satisfaction index was 3.65.
Respondents were most satisfied with the site's recognizability as the City of Tampere's website (78 % fairly or very satisfied). The majority found the site useful (75 %) and felt that it worked without problems (73 %). Most were able to accomplish what they had come to the site to do (73 %). The content was considered mostly understandable (72 %).
More than half of the respondents were at least fairly satisfied with the ease of use of the site (64 % fairly or very satisfied), the timeliness of the content (64 %), the pleasant appearance of the site (62 %), the clarity of the site (56 %), the ease of navigation through the site's menus (53 %), and the ease of finding information on the pages (51 %).
Satisfaction was slightly lower with the usefulness of pages organized by region (46 % fairly or very satisfied) and pages organized by life situation (41 %), as well as the site's standing out as a good website (40 %).
The features received very few highly dissatisfied ratings from respondents (2–6 % of respondents, depending on the feature).
Respondents gave the site a school grade of 7.92 on a scale of 4–10.
The survey included an opportunity to submit development suggestions for the website to the city. Among other things, respondents wanted the structure of the pages to be clarified, clear language to be used on the pages, current affairs to be clearly presented, the site's search function to produce more relevant results, and contact information to be easier to find.
The use of artificial intelligence on the website drew criticism and concern from some respondents. They were concerned about the reliability of the guidance provided by artificial intelligence, as well as the environmental impact of its use. Visitors to the Tampere.fi website can take advantage of artificial intelligence: they can use the AI-based translator at the top of the page to translate the content of the pages into different languages. Artificial intelligence features are also available in the site's search function. In the search function, artificial intelligence generates a text-based summary of the search results alongside the traditional search results list. If desired, pages can also be searched using an artificial intelligence-based chat-style search. Artificial intelligence uses only the Tampere.fi website of the City of Tampere as its source.
Feedback and development suggestions received in the survey will be taken into account in the development of the website.
Respondents were asked about the three most common ways they access the Tampere.fi website. Based on the responses, the most common way to access the website is through an external search engine (e.g., Google) (76 %, including all options "most often," "second most often," and "third most often"). The second most common way is to enter a direct address that they already know into their browser (55 %), followed by a link on another website (36 %) and a social media post (31 %).
70 % of respondents visit the site at least once a month.
Of those who responded to the user survey, 84 % were residents of Tampere and 16 % were from elsewhere.
Respondents were represented from all age groups. The respondent groups were, in order of size, 35–44-year-olds (23 %), 45–54-year-olds (21 %), 55–64-year-olds (21 %), 25–34-year-olds (15 %), 65–74-year-olds (11 %), 15–24-year-olds (4 %), over 75-year-olds (4 %) and under 15-year-olds (2 %).
In terms of their position or occupation, the respondents were mostly white-collar workers (31 %), blue-collar workers (20 %), pensioners (17 %), unemployed (12 %) or students (9 %).
An annual survey is conducted among users of the Tampere.fi website. The question structure was revised for the 2025 user survey. The survey was conducted by Pentagon Insight Oy. Participants had the opportunity to enter a raffle for cinema tickets. Winners of the raffle were notified personally.
The city regularly asks users for their views on the Tampere.fi website in a number of ways, such as through user surveys, tasks for the Tampere residents' panel, separate user studies, and by continuously collecting page-specific feedback. Feedback and development ideas received from users serve as a guide for the development of the website.
For example, last year, the Tampere.fi website trialed improved search functionality. Plain language content was added. Multilingual communication was promoted by offering more content in English and by launching an English-language newsletter that can be subscribed to by email. A Google translator was added to the site, allowing visitors to translate the content into numerous different languages. The content, usability, and accessibility of the site were improved. Development will continue in 2026.
Tampere.fi is an information website that makes everyday life easier for residents and other users of the site, providing easy access to services. Tampere.fi provides information on key current affairs and opportunities for residents to influence decision-making, and also serves international user groups.
