Tampere city center skyline in the night

Tampere.Finland brand concept

Tampere remains familiar and welcoming even as it grows. The most attractive city in Finland is known, above all, for its relaxed atmosphere and large-scale projects. Tampere welcomes investments, new residents and visitors.

The Tampere.Finland brand is for everyone in Tampere. It summarises the Tampere attitude and the city’s strong, clear voice. The spirit of Tampere can now be projected loud and clear. Let’s be proud of our city!

The Tampere.Finland brand is as unpretentious as the city itself. It leaves room for interpretations and encourages dialogue. The brand attaches Tampere firmly in the international context.

The Tampere brand is built on the city’s strengths. It’s all about the Tampere attitude, which is why it doesn’t need anything extra. The brand is as unpretentious as the city itself.

Building a shared story

Tampere is a state of mind. It is something that resides within all of us and is deeply rooted in the ridges of the landscape. Here, by the banks of the Tammerkoski rapids, ideas have always been born. They have turned into lines of work – and even entire communities. Whenever a set of machines
has fallen silent, new thoughts have soon filled that space. Rolls of cloth have changed into lines of code and unforgettable experiences. A promise of things to come has been planted into the rough brick walls and the rows of windows rise ever higher. The city skyline may change, but you can always find that familiar feeling in Tampere. This is home.

Tampere.Finland brand book

Tampere.Finland brand book contains instructions for the use of logos, colors, fonts and images. It will help you to apply the brand guidelines with a variety of examples.

Register for the Tampere Photo Bank

An image bank maintained by Visit Tampere has been created for operators in the Tampere region. The Tampere Photo Bank has a wide selection of photographs of events, nature, the city centre, as well as businesses and educational institutions in the Tampere region.

Tampere Photo Bank

The images are meant for marketing the region and for the press. The images must be used in accordance with good customs, and they may not be removed from the context or used for political purposes. The name of the photographer must be mentioned when using the images. Visit Tampere Oy should be mentioned as the source of the image. The images may not be used for commercial purposes (such as in connection with merchandise). Any commercial use of the images must be agreed upon separately with the photographer.

Use of Tampere.Finland logo and commercial collaboration

The Tampere.Finland logo is meant for marketing the Tampere region.

Laws and good customs must be observed when using the logo, and it may not be used for ideological, political or religious purposes. The logo may not be altered. 

Use of the logo in merchandise is not allowed. The City may use its discretion to select a few partners
with whom the City will engage in commercial collaboration by creating single brand products on a campaign basis.

Updated 21.11.2022