A person looking at a colourful painting.

Brand visuals

Below you can find the downloadable elements and instructions, as well as other materials concerning the Tampere.Finland brand style. We can make Tampere better known by sending a joint message under a unified brand. Together, we can make Tampere bigger than its size. 

The Tampere.Finland brand materials are meant for marketing the Tampere region. Laws and good customs must be observed when using the materials, and they may not be used for ideological, political or religious purposes. 

Tampere.Finland logotype

The Tampere.Finland logotype is for all Tampere-based businesses and other operators. The logotype means that the user is proud to be based in Tampere. The logotype is simple and easily recognisable. In the coloured version, the name of the city is written in brick red, a typical colour in the city. The word Finland written in blue highlights the fact that Tampere is a Finnish city, and reminds us of how the city of lakes and the Tammerkoski rapids is characterised by water. The full stop in the middle signifies Tampere’s central location in Finland. It’s also a symbol of Tampere’s goal-oriented attitude.

Coat of arms logo

The coat of arms logo is the city's signature. It must be visible in all city activities. The Tampere.Finland logotype and the coat of arms logo can be used together. However, the city's coat of arms logo must always be used in all materials related to the city's activities.

Colours

The brand colours have been given names to make them easier to remember. All of the colours in the palette may be used in connection with any theme. Tampere’s colour palette has six fresh main colours (feeling, experience, home, work, idea and change). One or two main colours are selected from the broad palette, and additional colours (no more than four) can be combined with them in a controlled manner. The base colours (two at most) balance and calm the whole. The additional colours may be used by themselves as a main/background colour.

Graphic element and icons

The graphic element can be used in all materials of the city of Tampere and in all colors according to the graphic instructions. The element does not replace the Tampere.Finland logotype or the coat of arms logo, but brings more liveliness, for example, over a picture. The monochrome line drawing icons can be placed either on a colored or white background or inside a colored circle.

Updated 21.11.2022