Tampere again rated as the most attractive city in Finland

Tampere is the most attractive city in Finland, say potential residents. Tampere tops the survey conducted by T-media for the third time. Oulu has climbed to second place alongside Kuopio, followed by Jyväskylä on the third place.

In the Vetovoima & Pitovoima (Attraction & Retention) survey, Tampere has been able to defend its number one position among the largest cities in Finland. Currently, the highest-rated areas of attractiveness are location, economic vitality (i.e. the characteristics of the economic area and the operating conditions of the local businesses) and the services of the city.

Conducted at the turn of the year, the survey examined the views of so-called potential residents of the largest cities on the attractiveness and retention power of the cities. Since the previous survey round, people’s critical attitudes towards the various attractiveness factors have increased. According to research expert Kari Väisänen, the cost pressures households are currently facing are also reflected in the survey results.

- As respondents, the potential residents now placed more emphasis on the city's cost structure as well as communal and environmental factors, such as safety and general residential satisfaction. The further away from South-Western Finland we move, the higher become the ratings for these three factors, says Väisänen.

The average attraction score of the ten largest cities has decreased. Oulu alone has been able to raise its score (by 0.11 points), increasing its appeal in five of the six areas: cost structure, economic vitality, communality, environment, location and services.

Cities in the metropolitan area, especially Helsinki and Vantaa, increasingly suffer from their expensive cost structures and partly from their presence in national media, which often highlights the more negative factors. Of all the cities in the metropolitan area, Vantaa's total attraction score has decreased the most. Tampere’s score dropped by 0.09 and Turku’s by 0.18, Espoo’s by 0.07, Vantaa’s by 0.15 and Helsinki’s by 0.12 points.

The annual survey was now conducted for the third time. A total of 1,399 Finns took part in the survey. The target group comprised 15–65-year-old Finns, excluding Aland.

Text: Raija Lindell
Photos: Jousia Lappi
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